Stephanie Cedergren
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CLIENT WORK · PEER GROUP TOOLS
CLIENT WORK
· PEER GROUP TOOLS
Product Storytelling
Product Storytelling
Five product videos, each under a minute, that show why a
feature matters.
Five product videos, each under a minute, that
show why a feature matters.
WATCH THE WORK
ROLE
Media Designer:
End-to-end production
ROLE
Media Designer:
End-to-end production
TIMELINE
TIMELINE
30 hours total
AUDIENCE
AUDIENCE
Prospective customers
TOOLS
TOOLS
Adobe Creative Cloud
Adobe Creative Cloud
THE CHALLENGE
THE CHALLENGE
Documentation explained what. Nothing explained why.
Documentation explained what. Nothing explained why.
The product documentation was plain text. It explained what each
feature did, but nothing showed why it mattered, and prospects
weren't going to read it.
Onboarding was instructor-led and built on
documentation. I had three months to convert
the entire curriculum.
EVERY VIDEO ANSWERS FIVE QUESTIONS
EVERY VIDEO ANSWERS FIVE QUESTIONS
What problem is this solving?
What problem is this solving?
Why should I care?
Why should I care?
How does it solve the problem?
How does it solve the problem?
What should I notice?
What should I notice?
What should I do now?
What should I do now?
THE WORK
THE WORK
5
5
product videos
product videos
<60
<60
seconds each
seconds each
30
30
hours of production
hours of production
By the numbers.
By the numbers.
WHAT I'M PROUD OF
WHAT I'M PROUD OF
Getting each feature down to under a minute
without losing clarity.
Getting each feature down to under
a minute without losing clarity.
© 2026 Stephanie Cedergren
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